Apple not the fruit, but the makers of the ipod

I would like to come out and say I'm not really a apple lover, nor do I hate their products. So I was looking on influences of the past decade and I do have to agree that apple has revolutionized the world. When the first ipod came out, I just thought it wasn't going to succeed and it was just going to be like any other mp3 player. But look where it is now, everyone in north america has one, and now it has evolved to be one of the most used and popular phones on the market.

I recently took an interest to discover why the masses are flocking to apple products and started to want an iphone. Sex sells. And so does sexy products sells as well. People in North America has bought into the white computers and ipods they come out with. Its cool to use an apple now. I see lots of people buy into apple products very frequently wanting the newest and latest of their product lines (reminds me of cars and computers). Owning an apple product now stamps you as being with the times, and their marketing dept has done a very excellent job selling apple the brand to their users.

Itunes, the store where people buy and download digital goods has to be the main reason why it has become so popular. The songs are so affordable at 99 cents. and the collection is so massive. Sure people know where to get songs for free, but there is sometimes the hassle of searching of them, and downloading them using software that might have spyware, or they might end up downloading virus, but with a store like itunes, there isn't much to worry about. Even your grandmother can easily pay for a song and start downloading it. (if she knows how to use a computer)
The other companies which makes mp3 players failed was there wasn't a support for users to download songs even for a cost. They just cared about the player and users needed to find their own way to obtain the content. Also, they probably just thought it would just be another mp3 player. By that time, I'm sure it was too late for other companies to compete as the ipod followers had huge market control. I keep on mentioning north america. Well ipods aren't that popular in asian countries, and someone correct me, but I suspect that the itunes doesn't have a great collection, and even 99cents can seem alot to people who don't have alot of money or who works in sweat shops.

And the final thing I want to point out is that apple is the leading consumer smartphone manufacture at the moment in north america. All other brands are playing catch up, and my personal favourite android is looking good, but its just trying to at least match the iphone, then maybe then it can take over, but right now, its still playing catch up. The app store has very affordable apps, and there are free apps out there as well. Of the 3 smartphone app store, apple is ahead by alot, and many developers are developing things for the iphone because of the masses that can use their software. (useful or not thats another thing) Its like having a computer without the internet. The smartphone are for people who do more than just talk on the phone. In the future I will talk about blackberry and the iphone in comparison.

Apple has created a very popular brand, and everyone is buying into their products. Although their products are much more expensive than the competition, they don't have to worry. They know their products is much more sexier, and has better functionality, with a giant marketplace for content. Bravo Apple! but how long will it be till I own one of your products? Oh, I don't even use quicktime which is made by apple.

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